Accountants Most Trusted Source of Advice

David Balwin
CPA | Accountant | Business Advisor

According to a Sage Omnibus survey of more than 1,000 of its customers, small businesses trust their accountant’s advice more than bank managers, friends and family.

Further, a fifth (21%) of businesses say they are more open and honest with their accountants than anyone else.  Accountants are the most trusted business advisor, following a breakdown in honesty between companies and their bank managers.

Exactly half, 50%, of those surveyed believe their accountant provides the most valuable business advice, with 4% believing this to be the case with friends, 2% family, and bank managers sloping in at 2%, alongside solicitors 2%.

Honesty is also the best policy, with 15% of small business owners also claiming they are more honest with their accountant than even friends, family or spouse.  About 44% turn to their accountants first for business advice, 21% to the internet and 18% to business groups or Chamber of Commerce associations.

It is pleasing to see these results.  Honesty and trust is paramount to the success of any relationship particularly if hard stuff has to be dealt with.

If you are looking for an Accountant you can trust, contact us – Balanix Solutions – for a free one hour initial consultation – we can help!

(Source: AccountancyAge – 7 December 2012)